Willow Tree Design Co.

Services

Strategic branding and website design delivered through clear, intentional packages.

Our Approach

Branding Services Calgary Businesses Can Grow With

We work with a limited number of clients at a time to ensure each project receives focused attention. Our process blends strategy and design to create brands and websites that support clarity, confidence, and growth.

Our services are designed for business owners who see branding, professional logo design, graphic design, and website design as an investment in clarity, confidence, and long-term growth. Each package is intentionally scoped and delivered through a structured, collaborative process to ensure alignment at every stage.

Brand Foundations

Brand Foundations is a strategic starting point for businesses ready to establish a professional brand presence. This package focuses on clarity and cohesion, creating a visual identity that feels intentional and aligned without overbuilding.

What’s Included

  • Brand intake questionnaire
  • Visual direction & moodboard
  • Logo design (1 concept)
  • Primary logo, alternate logo & icon
  • Colour palette
  • Typography selection
  • Mini brand guide (logo usage, colours, fonts)

Best for
New businesses or early-stage brands seeking direction and a strong foundation

Timeline
2–3 weeks

Core Brand Package

The Core Brand Package is a strategy-led brand identity designed to bring clarity, confidence, and consistency to your business. This package goes beyond visuals to establish a brand that supports how you communicate, position yourself, and grow.

What’s Included

  • Brand intake questionnaire
  • Brand Strategy Session
  • Brand positioning & audience clarity
  • Competitive overview
  • Visual strategy direction
  • Logo design (2 concepts)
  • Primary logo, alternate logo & icon
  • Extended colour palette
  • Typography hierarchy
  • Brand usage guidelines
  • Brand voice & tone foundation

Best for
Growing businesses ready to invest in a thoughtful, long-term brand presence

Timeline
3–4 weeks

Brand & Website Launch

Brand & Website Launch is a complete brand and website solution built together intentionally. This package ensures your visual identity and online presence work cohesively to support a confident launch or relaunch.

What’s Included

  • Core Brand Package
  • Brand Strategy Session
  • Squarespace website (up to 4 pages: Home, About, Services, Contact)
  • Mobile optimization
  • SEO basics
  • Launch support

Best for
Businesses preparing to launch or relaunch and attract more aligned clients

Timeline
5–7 weeks

À La Carte Services

In addition to our core packages, we offer select à la carte services to support ongoing needs or specific projects. These services are best suited for existing clients or businesses who already have a clear brand direction and are looking for targeted design support.

À la carte services may include website-only projects, ongoing website maintenance, and individual design deliverables. Availability and scope are assessed on a case-by-case basis to ensure alignment with our process and standards.

Ready to get started?